We have gained customers who placed large orders and used Chefslist just because they could use BNPL. We've directly seen an effect on the buyer side that the tool is popular and a clear value add.
André Klein, Co-Founder and Managing Director of Chefslist
Chefslist is on a mission to revolutionise old habits in the food industry. The Chefslist platform replaces time-consuming fax orders with a simple digital process while maintaining wholesalers’ personalised customer relationships. The company was founded in 2018 by William Harris, Xavier Sarras, Karim Mustaghni, and André Klein and currently employs around 20 people.
Payments between wholesalers and their buyers in the food industry are typically settled in cash or with short payment terms without security on the part of the wholesalers. As cash flow is a very relevant issue in this industry, Chefslist recognised the need to integrate a digital BNPL solution to address buyers’ cash flow challenges while reducing risk for wholesalers. However, none of the established B2C BNPL solutions could provide the capabilities or flexibility that Cheflist and its customers needed.
In Mondu, Chefslist found a partner specialising in B2B payments that could meet all of its requirements.
Mondu’s extensive API documentation made the integration process effortless and fast. Communication between Chefslist and Mondu’s technical and customer success teams went smoothly. Cheflist completed the entire process from signing to go-live within a few weeks.
Once up and running, Chefslist communicated the new BNPL payment option to customers through newsletters and webinars – and the feedback was overwhelming. After a short test phase, in which the offer was limited to 5% of active wholesalers, one-third of all orders were processed with BNPL after just two weeks. In addition, Chefslist acquired new customers who began ordering through the platform specifically because of the BNPL option. The company grew its customer base by 20% and increased GMV by 15%.