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A frictionless checkout process has a significant impact on any business’s conversion rates. While B2C web shops already offer flexible payment options that simplify the payment process for buyers, there is an urgent need in the B2B sector to catch up and offer a better user experience and flexible payment methods. In this lecture, Malte dives into the pain points the B2B sector is currently facing, and also present some alternatives for addressing them, reducing friction points, and increasing sales.
Malte Huffmann, Co-founder & Co-CEO, Mondu GmbH