Black Friday sales aren't just for B2C! Don't miss out on Black Friday B2B opportunities in 2023. Boost sales and attract new customers!

2023 is upon us and B2B e-commerce shows no signs of slowing down. Worldwide, B2B e-commerce revenues are expected to hit $4 trillion by the end of 2023. The value of the European B2B e-commerce market alone is forecast to reach $1.5 trillion in 2023 and grow to $1.8 trillion by 2025. To help your business prepare for what’s coming next, here’s a list of 6 key trends set to shape B2B e-commerce in 2023 and beyond.

B2B buying and selling has undergone massive changes over the last few years driven by digitization and rising buyer expectations for consumer-like experiences. Today, roughly 80% of B2B buyers expect the same buying experience as B2C customers.

Black Friday is the busiest sales day of the year in the US and marks the beginning of the Christmas shopping season. In 2021, American consumers spent $8.9 billion online during Black Friday.