2023 is upon us and B2B e-commerce shows no signs of slowing down. Worldwide, B2B e-commerce revenues are expected to hit $4 trillion by the end of 2023. The value of the European B2B e-commerce market alone is forecast to reach $1.5 trillion in 2023 and grow to $1.8 trillion by 2025. To help your business prepare for what’s coming next, here’s a list of 6 key trends set to shape B2B e-commerce in 2023 and beyond.

B2B buying and selling has undergone massive changes over the last few years driven by digitization and rising buyer expectations for consumer-like experiences. Today, roughly 80% of B2B buyers expect the same buying experience as B2C customers.